OIIE drives ICT innovation and entrepreneurship
Traditional crowdfunding is when an individual contributes money to a business or creative endeavour in exchange for a token gift, experience or recognition. Equity crowdfunding, meanwhile, is when entrepreneurs sell a piece of their companies in exchange for cash. Historically, entrepreneurs have only been able to raise money through equity crowdfunding from accredited investors, or those individuals who have sufficient levels of wealth and assets.
The founder of a logistics software company discusses creativity, and the best path to decision making. “Ship quickly when you are looking for product market fit. It’s important to talk to customers before you get going, but that doesn’t get you the most accurate data”.